Privacy policy

Privacy Policy

Effective Date: 11/1/2025

Last Updated: 11/1/2025

LensMasters Photography ("we", "our", or "us") respects your privacy and is committed to protecting the personal information you provide when you visit our website, use our services, or interact with our photography offerings, including school photos, headshots, and sports photography.

This Privacy Policy explains what information we collect, how we use it, how we keep it safe, and your rights regarding that information.

1. Information We Collect

We collect personal information in the following ways:

When Taking Photos:

  • Student names and school/class affiliation (as needed for organizing galleries)
  • Parent/guardian name and contact info (email, phone, address)
  • Headshot or sports participant name and contact info
  • Consent forms (for minors, if required)
  • Optional: demographic information for marketing insights (non-identifiable)

Through Our Website:

  • Email addresses submitted via contact forms
  • IP addresses and cookies for site analytics
  • Payment details (processed securely via third-party providers)
  • User gallery selections and purchase history

2. How We Use Your Information

We use the collected information to:

  • Organize and deliver photography services
  • Provide access to online galleries and proofing systems
  • Process orders and deliver purchased products
  • Send communication regarding galleries, orders, or updates
  • Respond to inquiries or customer service requests
  • Improve our website and service offerings

We do not sell, rent, or share your personal information with third-party marketers.

3. Children’s Privacy (COPPA Compliance)

We take children's privacy seriously. For school photography involving minors:

  • We collect only the minimum information necessary to deliver services
  • Parental or school administrator consent is obtained as required
  • Student images are displayed in private, password-protected galleries
  • No student information or images are made public without express parental or school consent

4. Photo Galleries & Online Orders

  • All photo galleries are secure and private, accessible only by link and/or password
  • Galleries may be grouped by class, team, or individual
  • Parents and clients can purchase prints or downloads through secure e-commerce platforms
  • Images are watermarked in galleries and only delivered without watermarks upon purchase

5. How We Store & Protect Information

We use appropriate industry-standard security measures, including:

  • SSL encryption for website traffic
  • Secure third-party platforms for photo hosting and e-commerce
  • Restricted access to photo files and personal data
  • Data retention only as long as necessary for business or legal purposes

6. Third-Party Services

We may use trusted third-party services for:

  • Online proofing and galleries (e.g., Pixieset, ShootProof, Zenfolio, GotPhoto)
  • Payment processing (e.g., Stripe, PayPal)
  • Email marketing (e.g., Mailchimp)

These services have their own privacy policies and security measures, which we review and select with care.

7. Your Rights

Depending on your location, you may have the right to:

  • Request access to the personal information we hold about you
  • Request corrections or deletions of your data
  • Opt-out of marketing communications at any time
  • Request a copy of your data (data portability)

To make a request, please contact us directly at [your email].

8. Cookies and Tracking

We use cookies and similar technologies to:

  • Understand website traffic and usage patterns
  • Improve your browsing experience
  • Remember login credentials for gallery access (if applicable)

You can disable cookies in your browser settings at any time.

9. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in our services or legal obligations. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your information, please contact:

LensMasters Photography